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Michelle has had a successful career in managing marketing and branding strategies for large corporations as well as start-up companies. Michelle came to Attensity from CoolSign Media, where as vice president of marketing and product management she developed programs that helped in more than doubling the company's revenue in just six months. Prior to CoolSign, Michelle spent almost five years at Blue Martini Software, where she led the product management efforts on a company-wide basis and was the general manager of the consumer business unit which generated over half of Blue Martini's revenue. Previously, Michelle led the eCommerce and database marketing teams at Levi Strauss & Company and worked at Ernst & Young where she was a CRM practice manager and served clients such as Apple Computer, Cisco Systems, Hewlett Packard and Xerox Corporation. Michelle graduated magna cum laude from New York University with a B.S. degree in management operations and marketing. She holds an M.S. degree in integrated marketing from Northwestern University. | 