Michele Dreyfus is Executive Vice President at RKS Research & Consulting . Her responsibilities include the direction and coordination of projects. Ms. Dreyfus' responsibilities are to ensure that all projects are carried out according to specification. An integral part of her job involves the daily monitoring associated with all projects. Ms. Dreyfus heads up our New Jersey location that handles database management, programming of survey instruments, supervision and direction of field interviewing agencies, quality control, coding and tab coordination. Ms Dreyfus has 20 years of experience in research operations. Prior to joining RKS, Ms. Dreyfus was employed as Assistant Field Director at Louis Harris & Associates where her responsibilities included the supervision and coordination of in-person studies specializing in corporate executive research, the healthcare industry, social research and the government sector. Prior to that Ms. Dreyfus was employed as Field Director at Lieberman Research East where she managed field studies for product placement and testing, awareness and usage tracking, and advertising awareness. Ms. Dreyfus holds a BS degree in Economics from The College of Staten Island and an Associates degree in Business Administration. She has been a member of the Marketing Research Association (MRA) since 1980. |