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Michael Yerly is a senior consult for IMS. Michael manages projects at IMS and provides counsel and strategic support to IMS' client base.
With more than 25 years experience on both the corporate and agency sides, Michael brings the principles of integrated marketing to both internal and external communications. He has been instrumental in providing vision and direction to hundreds of campaigns-from medical to software, biotech to industrial manufacturing.
Michael's range of professional experience is vast. His primary focus is on accounts that need an advanced level of marketing and public relations expertise. Industries in which he has demonstrated experience include: biotech, transportation, medical, software, technology, highway safety and engineering/construction, real estate, industrial manufacturing, electronics, and packaging among others.
Michael comes to IMS from Malcolm Marketing Communications Group, Inc., an agency with offices in St. Charles, Ill, and Racine and Madison, Wis. As president at MMC, Michael oversaw marketing communications programming as well as day-to-day business operations for their three locations for the past 12 years. In this capacity, he experienced tremendous growth working with a variety of clients across several industries.
Prior to that, Michael was a Vice President & Group Supervisor at Edelman Public Relations Worldwide. In this capacity, he was responsible for Edelman's business-to-business group. Before Edelman, Michael was Advertising Manager for Signode Corporation in Glenview, Ill. | 