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Michael Mayor is a twenty-year veteran of the direct marketing industry, a recognized pioneer of interactive marketing and an email marketing thought leader. He serves as Senior Vice President of Sales at Aptimus where he leads the company in expanding the business and securing large client accounts. He is also responsible for Aptimus' successful Point-of-Action repositioning and new channel strategy. Prior to joining Aptimus, Mr. Mayor spent seven years at NetCreations in various roles including President & COO. His passion, vision and leadership played an integral role in helping NetCreations become one of the largest and most respected email marketing networks in the industry today. Mayor recently coordinated the successful sale of NetCreations to Return Path. Mr. Mayor has also played a large role in shaping the email marketing industry by developing many of its standards and co-authoring its best practices. Mayor is a leading advocate for consumer privacy and is a frequent speaker at industry functions including the DMA's Annual Conference, the FTC's Spam Forum; Email's Best Practices panel and numerous nuts and bolts seminars. He also founded and chaired the Interactive Advertising Bureau's Email Committee. Prior to joining NetCreations, Michael spent 13 years at Hearst Magazines in a number of roles spanning the publishing business including circulation, advertising, direct response, telemarketing, fulfillment and New Media. He writes a monthly column on email marketing for iMedia and co-authored the book "Sign me up! A marketer's guide to creating email newsletters that build relationships and boost sales". | 