Michael Custer oversees companywide Order Acquisition, creating demand for products and achieving orders that address customers' needs and values. The Order Acquisition process integrates activities by the Sales, Marketing, Product Management and Market Intelligence Teams, creating cohesive support. Mike assumed the position of Vice President of Sales and Marketing in November 2003 after serving as the Vice President of New Business Development. He first joined CPI in November 1996 as General Manager of the Chatsworth, Calif. operations. His 21 years of management experience include owning Sumo Products Group, a manufacturer of high-end consumer electronics, and serving as president and CFO of Califone International, Inc., a manufacturer of audiovisual products. Mike started his career as a Research and Design Engineer for audio equipment manufacturer Marantz Company, eventually becoming Vice President of Product Development. He holds a Bachelor of Science degree from DeVry Institute of Technology in Phoenix. |