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Mr. Hoffman started CXC to help companies leverage technology, analytics and strategy to improve customer experiences and optimize yield per customer. His extensive experience in sales, marketing, analytics and technology working with leading companies in financial services, media, retail, hi-tech, B2B and non-profits drove him to create the Customer Experience Matrix . "I have had the great fortune of working on strategy and planning with talented people at companies like Microsoft, Chase, BellSouth, World Vision, Kraft, Northwestern Mutual and literally hundreds of other companies that were all seeking a better way to profitably manage customers. All these companies were looking for a way to link operations and finance to customer performance while asking: 'How can we be easier to do business with? How can we anticipate and accurately project customer demand? How do we reduce risk? How do we avoid commoditization?' The Customer Experience Matrix provides a framework for evaluating these questions and building optimal solutions."Mr. Hoffman led strategic development and relationship management at ClientLogic and DoubleClick. At the analytics start-up company Customer Analytics, Mr. Hoffman grew sales from $200K to $21MM in 16 months. Mr. Hoffman was an early customer and employee of Customer Insight Company where he developed over 200 customer relationships. CIC was acquired by RR Donnelly and MetroMail and eventually Experian where Mr. Hoffman headed global financial services database marketing sales and strategic services development. Mr. Hoffman is a graduated LaSalle University with degrees in Writing and Communications and has post graduate studies at Seton Hall University and New York University. He is a frequent speaker and author on customer performance management, CRM, marketing, sales and customer-centric. | 