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Michael J. Boylson has served as executive vice president and chief marketing officer since 2003. He oversees the development and execution of JCPenney’s brand strategy, including the Company’s new brand positioning, Every Day Matters. In addition, Mike oversees the marketing vision for JCPenney’s private and proprietary brands, with a focus on the Company’s top five private apparel brands. Mike began his career with JCPenney in 1978. In 2006, he was inducted into the Retail Advertising Hall of Fame. | 