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Michael F. Rooney is the chief revenue officer and senior vice president for the Consumer Media Group, a division of Dow Jones & Company. Mr. Rooney has held this position since May 2007. He oversees the sales and advertising sales marketing staff and is responsible for executing strategies to generate advertising revenue. He is also the lead representative with advertisers for The Wall Street Journal, Wall Street Journal Digital, Dow Jones International Marketing Services and Dow Jones Integrated Solutions.
Prior to joining Dow Jones, Mr. Rooney was executive vice president of multimedia sales for ESPN since 2005. In this position, he led and managed the integration of sales teams across ESPN, an effort that has been widely recognized as leading the industry in delivering a unique audience to advertisers across media channels. Previously, Mr. Rooney held a variety of marketing and sales positions for ESPN's print, online and broadcast properties, before being named to executive vice president of multimedia sales.
Since 1979, Mr. Rooney has served in a variety of publishing and sales roles for various magazines. From 1994 through 1997, he was senior vice president and publisher of Field and Stream and Outdoor Life Magazines. He previously served as publisher of Discover Magazine and was also the founding publisher of Men's Health magazine.
Mr. Rooney received a B.A. in marketing from Boston College. He and his wife live in New Rochelle, N.Y., with their two children.
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