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Mercedes Erra is Executive Co-Chairman of Euro RSCG Worldwide. Under her continued work as Chairman of Euro RSCG France and President of BETC Euro RSCG, the agency has won numerous awards including "2001 European Agency of the Year" (Ad Age Global) and has been known as France's leading agency since its founding in 1994. Mercedes was previously Managing Director of Saatchi & Saatchi France.
Working closely with key clients including Danone, Evian, Cadbury Schweppes, L'Oréal, Orange, Sara Lee (Playtex-Wonderbra), and Canal Group, Mercedes specializes in the reorientation of big brands. She is responsible for the agency's client service structure and oversees planning, consulting, and business development.
In January 2002, Mercedes was elected President of the AACC (French Advertising Agencies Association), the first woman to hold this post. A graduate of France's top institutions (HEC, Sorbonne University), Mercedes' opinion is regularly sought on a wide range of consumer issues such as women and advertising, youth, food, and brands | 