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Melissa is a seasoned local market media planner who knows how to negotiate a deal. Clients look to her to help them determine where and when to reach their audience most effectively. Melissa has honed her skills as a media planner and buyer for a variety of clients in retail, health care, automotive and travel. She’s worked with regional and national clients including WTVD-TV, Implus Footcare and Goodwill Community Foundation. Before coming to Capstrat, she worked with Sperry and Associates and the King Partnership. As senior media planner/buyer at King, she planned and executed media buys in more than 45 markets in the U.S. and Canada. Melissa also served as a media coordinator for Lewis Advertising, assisting in planning and buying for Hardee’s Food Systems. A graduate of the State University of New York at Brockport, Melissa earned her B.S. in communications with an emphasis on advertising and media. | 