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In 1995 Max Hopper founded a consulting firm, Max D. Hopper Associates that specializes in the strategic use of advanced information systems. Prior to that he was senior vice president of information systems for AMR Corporation, an air transportation company (American Airlines) and a provider of information services to the travel and transportation industry. While there he also served as chairman of the SABRE Group, the airline reservation system unit of AA. His expertise and innovations there earned him the reputation as the "father of automation" among airline travel industry personnel. Hopper currently serves on the board of directors of Gartner Group and Perficient. He also serves on the board of directors or advisory boards for several private companies predominantly in the technology sector. He was previously chairman, and currently serves on the advisory council for the Graduate School of Management for the University of Texas at Dallas of Business, and on the executive board of the Southern Methodist University's School of Engineering and Applied Science. In 1992 Hopper was recognized by Computerworld as one of the top 25 who made the greatest contributions in the field of IS. He received the Society for Information Management's 1991 Partners in Leadership award for his contribution to InterAAct, AMR's technology platform that provides electronic communication tools and information resources to all AMR employees. He was the recipient of the 1995 Data Processing Management Association's (DPMA) Distinguished Information Sciences Award. In 1997 he was inducted into the Infomart's Information Hall of Fame and in 1999 the editors of CIO magazine named him on of the decade's 12 most influential information system executives. Hopper also received the Leadership Award for Collaborative Innovation at the 2000 Computerworld Honors Program jointly sponsored by the Smithsonian Institute. | 