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With nearly 15 years experience designing and redesigning everything from ice cream stores to the identity of Target Corporation's $10 billion Home division, Matt Harvey is a tremendous asset as Creative Director for Joie de Vivre Hospitality.
Self described as "creatively omnivorous," Matt was trained as an architect, but has applied his design education to interiors, visual merchandising, brand strategy, graphic design and advertising. His early experience with Gap Inc. included stints designing high-profile flagship stores and in-store presentations, but his lasting legacy is the visual foundation of the Old Navy brand. Matt later joined the venerable branding firm Landor Associates, where he designed award-winning customer experiences for everything from airlines to banks. This led to his founding of design thinktank FIGURE SEVEN STUDIO. Notable Fig. 7 work included creative direction for packaging and in-store spectacles for Restoration Hardware.
Following the turbulent turn of the century, Matt went into exile in the Midwest, where helped found a brand consultancy startup for Columbus, Ohio-based WD Partners. As Creative Director, Matt was responsible for developing revolutionary restaurant concepts for Wendy's, Carvel and Logan's Roadhouse. In 2004, Matt went to work for mega-retailer Target as Creative Director. There he was responsible for leading the development of creative strategies and execution of all broadcast and print advertising, in-store environments, packaging, interactive and events for Target's $10 billion Home business.
As the Creative Director for Joie de Vivre Hospitality, Matt is responsible for leading all creative efforts surrounding the building or renovation of all newly designed hotels and restaurants. His enthusiasm and talented approach to hotel and restaurant concepts has garnered attention and excitement in the industry, making him a natural fit for California's leading boutique hotelier. | 