|
Matt is a seasoned media relations professional with more than 11 years of demonstrated success in developing, implementing and executing a wide-range of national awareness and special events campaigns for private entities and Fortune 500 companies. Matt has worked with clients in sectors that include entertainment/sports, franchise/retail, financial services, technology, toys, lifestyle and food & consumer package goods.
Matt has worked with a number of former clients including Bank of America; Clorox; 3M, Dreyer’s/Edy’s Ice Cream; Frito-Lay; Hasbro; Hyatt Hotels & Resorts; IBM; Jim Beam; Pernod Ricard, Kimberly Clark; Kodak and Schweppes, among others.
With a wide range of national and regional press contacts, Matt has regularly placed clients on major television programs such as "Today," "Good Morning America," "The Ellen DeGeneres Show," "The Oprah Winfrey Show," "Access Hollywood," "Late Show with David Letterman," "The Tonight Show with Jay Leno" and "Live! with Regis and Kelly". He has also secured substantial coverage in prominent print outlets such as USA Today, Forbes, Fortune, InTouch, People, US Weekly, AP, The New York Times and The Wall Street Journal. In addition, Matt has also coordinated major multimedia marketing / entertainment campaigns for clients such as Dr Pepper, Stride Gum, Bubblicious, Bank of America, Jim Beam and Scott Towels.
Prior to joining Allison & Partners, Matt provided senior media counsel for clients at Ketchum in his role as vice president, media relations. He also created and managed the media relations department for Ketchum’s spin-off agency, Emanate. Before that, Matt created and managed the media relations department for Hunter Public Relations, a full-service marketing and public relations agency where he was senior media director for nearly six years. Matt got his start in public relations at MarketSource/360 Youth, where he was a public relations supervisor in charge of new business outreach, events and promotions. | 