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Martin has over 12 years of experience working in global agencies and Internet media measurement companies in Asia Pacific, the United Kingdom and the United States.In each respective market, Martin has had the unique opportunity to work with advertisers, marketers, interactive and traditional agencies on developing effective digital marketing strategies. His experience includes incorporating both on- and off-line data sets into holistic reporting environments and consulting on how to leverage marketing technologies that deliver pertinent business data to meet management objectives.This hands-on experience in defining return on investment metrics, benchmarks, and strategies for digital marketing efforts enables Martin to play a strategic role in the development of cohesive measurement and analytic strategies for his clientsPrior to BlackFoot, he was senior director of aQuantive’s (AQNT) Atlas DMT division where he was responsible for building and driving western regional sales. His leadership helped agencies and marketers alike leverage the Atlas technology to meet their campaign management, reporting, and analysis needs.Previously, Martin was founder of OneMedia Asia, the affiliate office in Asia for the fastest growing and largest interactive and direct marketing agency in Australia, One Media Australia (now called OneDigital, an Aegis Company). OneMedia Asia’s clients included Hewlett-Packard, Monster.com, Pacific Century Cyber Works, and Standard Chartered Bank.Martin also worked for DoubleClick (DCLK) DART for Advertisers (DFA), catering to advertisers, agencies, and marketers in Asia Pacific, the United Kingdom and the United States. | 