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Martha Rea has over 20 years experience in market research and analysis. She has worked for many of the Fortune 500 companies in the U.S., Latin America and Europe to develop markets, products and services, and is expert in market measurement and analysis. Martha has an advanced degree in research methods and she also champions Phoenix’s efforts in directed marketing, segmentation and database mining activities. Prior to joining Phoenix, Martha was Executive Vice President with PSI Global, the largest financial services market research company in the United States | 