Marsha Mathis brings to PerformanceRetail 23 years of convenience store domain experience in marketing, operations and enterprise management in the software, services and technology industries. In her role as Vice President, Business Development, Mathis oversees the development, account management and support of PerformanceRetail's partners and alliances. Prior to joining PerformanceRetail, Marsha launched and managed PDI/InfoServe and PDI/Limited, a hosted retail automation, financial reporting and management information service, in the United States and United Kingdom. Additionally, her background includes experience in the fields of point-of-sale, in-store dynamic advertising via satellite broadband, and B2B financial settlement and reconciliation. Mathis received a bachelor's degree in marketing from Florida State University and a masters of business administration from Mississippi College.