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Mark Irace joined us as Chief Analytical Officer in April 1999. He then became Vice President of Acquisition in February 2000, and his role expanded to Vice President of Acquisition and Retention in July 2001. In this role, Mr. Irace developed testing strategies to increase the profit per customer acquired, as well as customer retention strategies. He became Vice President of Consumer Insights in December 2004, where he launched the Consumer Insight team to increase overall customer satisfaction. In July 2005, he became Vice President of Marketing for the Gourmet Food Business Unit where his responsibilities included developing marketing strategies to aggressively grow the Gourmet Food Business Unit and subsequent brands. Currently Mr. Irace is the Vice President of the Gourmet Foods Business Unit, a position he has held since June 2007. Prior to joining Provide Commerce, Mr. Irace developed domestic and international mailing strategies where he acquired many of publishing's largest volume mailers including National Geographic and Time Warner. Mr. Irace received his BS in Marketing from Miami University and his MBA from the University of San Diego. Mr. Irace is also a frequent industry speaker and has taught Internet Marketing at the University of California at San Diego. | 