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Mark Doherty, the leader of CMB's Agency Practice brings a wealth of research experience across industries to his role as Vice President, Team Leader, and Qualitative specialist. Mark has spent several years in the field, managing and moderating focus group projects. While Chadwick Martin Bailey benefits from Mark's unique qualitative skills, he also has extensive experience managing and executing quantitative research.
Mark specializes in brand research and spends much of his time working with advertising agencies and their clients around message development, concept testing, brand tracking, brand development and measuring ROI. His recent clients include Arnold Worldwide, Mullen, Mercedes Benz USA, SunTrust, The Hartford, Jack Daniel’s and the US Army.
Mark earned his B.S. from Babson College and received his M.B.A. from Northeastern University. | 