Mark has over thirteen years of advertising, marketing, and management experience. He has lead Proxicom’s Marketing and Creative teams in the concepting, development, and execution of numerous internet initiatives and campaigns for clients such as GMAC, Mazda, Leo Burnett, Toyota, Armstrong, Ford, DuPont, Dairy Queen, and JP Morgan. Within Proxicom, Mark is responsible for the planning, design and activation of Proxicom’s Marketing Services offerings. At present, these offerings include search engine optimization, search engine marketing, emerging channels and technologies, affiliate/affinity program implementation, and media creative development/buying. Having previously served as an Account Lead at J. Walter Thompson, Mark was responsible for developing and implementing Ford Trucks event marketing and sponsorship strategies. Prior to Proxicom, Mark served as an Account Director at the marketing strategy and promotional firm UPSHOT. Mark’s efforts focused upon working with brand-leading clients (Sony, Anheuser-Busch, Discover Card, SBC) to integrate off-line marketing efforts with online applications and web-based initiatives. Mark graduated from Michigan State University with a BA in Marketing. |