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Adams joins the Lexar executive management team bringing a broad range of skills in business development, marketing and business processes. As a senior sales and marketing executive with 16 years of experience in the technology sector, Adams was most recently Vice President of Sales and Marketing at Creative Labs, Inc., a worldwide leader in digital entertainment products. Adams joined Creative Labs in January 2003 and was responsible for the company’s business in the Americas region. Previously, he was CEO of Coresma Inc. and prior to that Vice President of Sales for Creative Labs in his first tenure with the company. Adams holds an economics degree from Boston College and a master’s degree in business administration from Harvard University. | 