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As head of BrandMuscle's Strategic Initiatives, Maria Santoferraro is responsible for providing leadership and guidance in developing new product features, new product lines and marketing strategies for BrandMuscle. Maria previously led BrandMuscle's client service teams and brings over 20 years of advertising account management experience to BrandMuscle. She has managed accounts with ad agencies like W.B. Doner and McCann-Erickson, working with clients such as Coca-Cola, McDonald's, Pearle Vision, Ponderosa and Kimberly-Clark. Before joining BrandMuscle in 2000, Maria was Director of Brand Management at Cole Vision, responsible for the Target Optical Brand. Maria serves on the board of Crown Point Ecology Center www.crownpt.org. She holds a BA in Advertising from Marietta College, OH. | 