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Marco Cassis was born in Treviso (Italy) in 1963. He graduated from the Polytechnic of Milan with a degree in Electronic Engineering. In 1987, Cassis joined SGS-Thomson (now STMicroelectronics) in Castelletto, Italy, as a mixed signal analog designer for car radio applications.
In 1993, Cassis moved to Japan to support the Company’s newly created design center with his expertise in audio products. After a string of successful designs for Pioneer, Kenwood, Sony, and other major Japanese players, he joined the marketing organization and helped expand ST’s car audio business activities. Among other achievements, Cassis contributed significantly to the establishment of ST’s strategic alliance with Pioneer in the late 1990s.
In 2000, Cassis took charge of the Audio Business Unit and a year later he was promoted to Director of Audio and Automotive Group, responsible for design, marketing, sales, application support, and customer services. Under Cassis’ direction, the Company secured a series of design wins with major automotive manufacturers and ST sales of audio and automotive products to Japanese customers reached 200 M$ in 2003. A year later, ST’s share in the automotive semiconductor market in Japan rose to double digits.
In 2004, Cassis was named Vice President of Marketing for the automotive, computer peripheral, and telecom products. In 2005, he advanced to VP Automotive Segment Group and joined the Board of the Japanese subsidiary, STMicroelectronics K.K. On October 1st, 2005, Marco Cassis was promoted to Corporate Vice President for STMicroelectronics' Japan region.
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