Marc Schiller, CEO of ElectricArtists, is an accomplished executive with a wealth of industry and entrepreneurial knowledge in marketing, brand strategy, and public relations. Foreseeing the unique marketing challenges posed by emerging technologies, Marc founded ElectricArtists in 1997 to create an agency that would re-write the book on how brands should approach marketing in the digital arena. Under Marc's direction, ElectricArtists is now successfully consulting a broadening array of consumer products and service companies, from video games and executive recruitment to baby care, financial services and more. Recent clients have included American Express, Starwood Hotels, STA Travel, A&E Networks, The History Channel, USA Network, Microsoft, Netflix, The Los Angeles Lakers and a host of consumer product, media and entertainment companies. Prior to launching ElectricArtists, Marc served for four years as Corporate Vice President of House of Blues Entertainment, Inc. Among the many of Marc's accomplishments at House of Blues Entertainment was to create House of Blues New Media, a division of HOB established in 1993. Marc's efforts positioned House of Blues as a pioneer of music and entertainment content on the Internet. In addition, Marc helped create Traffic Interactive, a joint venture between Freud Communications, the UK's second largest consumer public relations firm and Abbott, Mead and Vickers PLC, a leading UK advertising agency. Based in London, Traffic has built Internet applications for such companies as Pepsico International, British Telecom, Eurostar and Cellnet. Voted in 1996 as one of the "25 Most Powerful People in Networking," (alongside such luminaries as Marc Andreesen, founder of Netscape, and Sun Microsystem's CEO Scott McNealy), Marc and ElectricArtists have been profiled in Advertising Age, BusinessWeek, The New York Times, The Wall Street Journal, Billboard, Forbes, and many others. Marc is also a frequent featured speaker at esteemed universities including Yale Graduate School of Management and Kellogg Graduate School of Management as well as at numerous marketing and technology conferences held around the world. |