|
Lynne Leger joined DMI following a winning run at EMI Music, where she created marketing programs for retail partners and ran a North American consumer insights division focused on artist brand positioning and strategic brand alliances. Her role at EMI was then expanded to include strategic marketing for the EMI label group, where she designed programs that brought EMI artists and brands together.
Previously, Leger served as Vice President, Marketing and Category Management for Borders Group, Inc. Leger created a division with revenues exceeding $100 million in sales and operated more than 600 locations and three divisions.
Leger's extensive experience with the music industry coupled with her retail and marketing expertise, her creativity, and her high energy level, enable her to bring a unique approach to DMI's music branding initiatives. | 