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Lowell C. McAdam is president and CEO of Verizon Wireless, the premier wireless provider with the nation's most reliable wireless voice and data network. Prior to this position, McAdam was the executive vice president and chief operating officer for Verizon Wireless. Previously, McAdam was president and CEO of PrimeCo Personal Communications, a joint venture owned by Bell Atlantic and Vodafone AirTouch. He also served as PrimeCo's chief operating officer, responsible for overseeing the build, deployment and successful launch of the company's customer service operations and all-digital network. McAdam has served as vice president-international operations for AirTouch Communications and was lead technical partner for cellular ventures in Spain, Portugal, Sweden, Italy, Korea and Japan. McAdam joined AirTouch as executive director of international applications and operations in 1993. From 1983 to 1993, he held various executive positions with Pacific Bell, including area vice president of Bay Area marketing and general manager of South Bay customer services. | 