Lon began his direct marketing career in 1977 at Dependable Lists, learning all aspects of the business from administrative to sales and general management. Lon joined Listworks Corporation in 1985, serving as President of the List Management Division. In June 1987 Lon Mandel established The SpeciaLISTS, Ltd. Soon after establishing The SpeciaLISTS, Ltd. he merged Dependable into this new corporate entity. One year later Lon developed an in-house service bureau, Computer Marketing Systems, Inc. In December 1999 ClientLogic acquired The SpeciaLISTS, and in January 2006 Lon assumed ownership of the new Corporation, Specialists Marketing Services, Inc. Lon Mandel now serves as CEO and President, overseeing the Company to ensure the same quality of service is provided to our clients and moving in the direction of growth into new and different markets. He has accrued extensive experience over the years, working with some of the top direct marketing companies in the country.