|
Lisa leads the health care and professional services practice for Capstrat. In addition to overseeing account teams and guiding business development efforts, Lisa directs strategy for clients including Quintiles Transnational and Siemens Medical Solutions. With 20 years of marketing communications experience on both the agency and corporate side, she guides Capstrat’s employee marketing work. Communications planning, organizational strategy development, crisis communications and writing are Lisa's strengths. Her credits include a media relations campaign for the California Medical Association, the development of an annual women's health conference and the establishment of a statewide philanthropic foundation dedicated to improving oral health. While hailing from Minnesota, Lisa’s career has taken her from coast to coast and is now proud to call North Carolina home. Lisa is a member of the International Association of Business Communicators and the Carolina’s Healthcare Public Relations and Marketing Society. She serves on the Government Affairs Committee of the Greater Raleigh Chamber of Commerce and is a member of the current class of Leadership North Carolina. Before joining Capstrat, Lisa was vice president of communications for Delta Dental of Kansas where she directed communications, branding, advertising and public affairs strategies for the state's largest dental benefits insurer. Lisa graduated cum laude from the University of North Dakota with a bachelor's degree in speech communications. | 