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Lisa Donohue is currently the President, Connections Strategy of the Masterfoods consolidated AOR assignment and oversees MediaVest's Sight, Sound and Motion Unit which is MediaVest's P&G dedicated investment group. In addition to managing two of the company's largest client relationships, as a member of MediaVest’s Executive Committee, Lisa oversees Integrated Communications ensuring that all the contact disciplines work together, synchronizing message and media across communications channels.
Throughout her career that began in 1987, Lisa has exhibited strong strategic media thinking on a variety of accounts including Kellogg’s, General Motors, Miller, NYSE, Samsonite and Sony. At her former position as EVP Media Director for Starcom Chicago, Lisa worked on Morgan Stanley, Discover Card, Nintendo and Philip Morris Corporate delivering thoughtful media solutions for some of the world’s biggest brands.
Most recently, AdAge recognized Lisa as a 2006 Women to Watch in the advertising and marketing industry. Lisa’s other career accolades include: the Chicago Magazine Association’s prestigious Vanguard Award for creatively and aggressively leading the print medium industry, two-time MediaWeek Plan of the Year winner (1995, 2001), and two-time Cannes Media Lion Winner for work on Nintendo.
Lisa is a recognized leader in driving innovation in strategic media planning, including fostering greater connectivity between the medium and the message. Her efforts have not only provided tangible results for the clients, but have also produced some of the industry's most awarded media plans which has earned her seats on several SMG Leadership Boards including its Global Product Committee.. | 