Linda discovered Direct Marketing when she went to work in the order department at Walter Karl, Inc. Linda pioneered Proprietary Promotional Databases and Hotline Marketing techniques and achieved the level of Vice President. In 1992 she joined SpeciaLISTS, now ClientLogic Specialists Marketing Services, as President of her own Brokerage Division which she maintained for ten years. In 2002 she joined Direct Media, Inc. as Executive Vice President where she continues to maintain her own accounts while working with the Corporate Executive Team to develop systems and strategies to support the broad client base at Direct Media, Inc.
She is a member of many industry organizations including the DMA, WDMI, and NEMOA and she presides as Chair of the List/Database Council. Linda is a 2004 winner of the Silver Apple Award from the Direct Marketing Club of New York, a frequent speaker at industry events and also writes for numerous trade publications. |