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Executive Vice President of Swedish Match AB since 2005. President of North America Division since 1999. Joined Swedish Match in 1975. Member of Group management since 1999.
Born 1951, MBA.
Own and related parties´ shares: 300
Call options: 129,433
Another veteran of many years with Swedish Match, Lennart Freeman spent a year with Saab Cars before joining Svenska Tobaksbolaget as a trainee in 1975. He briefly abandoned his career in the tobacco industry, however, to work for three years as Exxon´s advertising manager in Stockholm. He has served as marketing manager of a Swedish Match subsidiary in the U.S., in addition to assignments with the Group business development staffs in Brussels and Nyon. Among his tasks in Brussels was the integration of Svenska Tobaksbolaget into Procordia, its owner at that time. Lennart Freeman was head of the Cricket lighters operation and, most recently, Vice President in charge of the Group´s cigarette operations. Today, he is responsible for all Swedish Match operations in the U.S. | 