Lee Sowers oversees all marketing programs for Essextec, which include marketing communications, customer acquisition, loyalty and retention, business development, database marketing, direct mail, telemarketing, advertising, website, advertising, special promotions and marketing events. Prior to joining Essextec, Lee directed marketing departments and operations for MISCO (Gillette), Franklin Electronic Publishers and DiscMakers. In addition, he has served as a consultant managing marketing programs and projects for AT&T, Hewlett-Packard and J. Crew. Lee graduated from Rice University with MA and BA degrees in Management and Economics, with honors for computer modeling research. |