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Lawrence Holland, CEO/president and creative director of Totally Games, has designed, developed and managed the development of electronic games for almost 25 years. He has led the creation of many of the industry's most successful and critically acclaimed titles, including the X-Wing series for LucasArts Entertainment Company. Graduating magna cum laude from Cornell University with a degree in anthropology and prehistoric archeology, he ultimately leveraged his passion for uncovering and understanding early human civilizations into crafting, recreating and inventing new modes of fun using modern day interactive technology. Holland’s game industry career began at Human Engineered Software (HesWare) in the early 1980’s as a design-oriented programmer. In 1984 Holland went out on his own to form his own game development company called Micro Imagery which was eventually renamed to Totally Games. Through the 90s he continually developed and expanded his expertise in game design, project and business management. Today he is responsible for the overall direction of the company and he provides creative and quality oversight on every project the company takes on. | 