As president Laura leads Digitas' client facing organization and the company's new business endeavors. Laura brings to the role 20 years of experience in brand management product management and strategic consulting.
Prior to joining Digitas in 1999 Laura was president of Marketing Corporation of America providing strategic consulting services to clients in the retail electronics and information entertainment travel and gaming industries. Previously she was a senior vice president/group manager at Yankelovich Clancy Shulman. Before becoming a consultant Laura worked in product and brand management at Bristol Myers Pfizer Pharmaceuticals and the Quaker Oats Company.
A summa cum laude graduate of Tufts University Laura holds an M.B.A. from the University of Pennsylvania Wharton School of Business.
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