Since joining The Weiser Group in 2002, Laura has spearheaded the firm's research activities, supporting clients such as the American Institution of Certified Public Accountants (AICPA) and the National Venture Capital Association (NVCA). She is responsible for developing targeted media lists for clients, detailing relevant news articles, and reaching out to journalists with news and feature pitches.
In 2003, Laura successfully designed and developed a daily media distribution program for the NVCA, providing more than 350 members with the latest venture capital and stock option reform media coverage each morning. She is also proficient in all database programs including MediaMap, Factiva, and LexisNexis.
During her time with the firm, Laura has supported several pro bono projects, including The Legacy Project, for whom she gained local and national media coverage and built awareness for the project's successful art exhibition surrounding the first anniversary of September 11th, and The New York Private Equity Network.
A native Iowan, Laura holds a B.A. in corporate communications with a concentration in public relations and business management from Simpson College |