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Larry Weber is Chairman of W2 Group, a global marketing services ecosystem that helps CMOs in their new role as builders of communities and content aggregators. The W2 Group includes Racepoint and Digital Influence. A public relations visionary, in 1987 Larry established The Weber Group, which within a decade became the world's largest technology public relations firm. Interpublic purchased The Weber Group in 1996 and in 2000, Larry was named chairman and CEO of Interpublic's Advanced Marketing Services group. Larry serves on a number of boards for corporations, non-profit organizations and academic institutions. He is co-founder and Chairman of the Board of Directors of the Massachusetts Innovation and Technology Exchange (MITX), the largest interactive advocacy organization in the world. He also served as a member of Massachusetts Governor Deval Patrick's Transitional Technology Working Group. Larry has published two books. 'The Provocateur: How a New Generation of Leaders Are Building Communities, Not Just Companies' in 2002 and 'Marketing to the Social Web: How Digital Customer Communities Build Your Business' will be available in June, 2007. | 