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Mr. Washburn is the Principle of Washburn Associates, Inc. a Strategic Marketing Solutions consultancy that he started in 1988. The firm is focused on a number of areas of competency, including; market research, new product development, product positioning, and advancement of brand equity. Washburn Associates, Inc. has completed assignments for Borden, Boston Beer, Duracell, GE, IBM, Lipton, 3M, Monsanto, NFO and Ralston Purina among others. Prior to forming Washburn and Associates, Mr. Washburn was an Executive VP with Marketing Corp. of America, where he headed the Consulting Division. MCA was a full range marketing company offering strategic planning, analysis and tactical implementation focusing mainly on Fortune 500 firms. Mr. Washburn holds a BA degree from Ohio Wesleyan and an MBA from Stanford University. | 