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Larry is the vice president of operations for Merkle's Content Solutions group. Larry and his team are responsible for developing and deploying Merkle's market leading Content Lab environment which is a core pillar of Merkle's value proposition.
Prior to Merkle, Larry spent four years in a number of strategic senior management roles for Experian Marketing Solutions. Most recently Larry was the Vice President of sales/account management. Larry's team developed and supported the delivery of database marketing solutions for numerous industry segments including financial services, consumer package goods, technology and travel & entertainment.
Larry's past experiences also include a number of years in the consumer goods industry with Procter & Gamble in various management roles, nine years with the direct marketing firm ADVO and four years of sales management for Cable and Wireless.
Larry holds a Bachelor of Science degree in Marketing from the University of Maryland. | 