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Larry L. Vorpahl serves as group vice president of Hormel Foods Corporation and oversees a sales force of approximately 300 people that services all formats of retail customers nationwide, selling both shelf stable grocery and refrigerated meat products.
Vorpahl joined Hormel Foods in 1986 as a sales merchandiser and later that year became a sales representative. He was promoted to associate product manager in 1987, product manager in 1990, senior product manger in 1993 and group product manager in 1995. He was promoted to director of marketing in 1996 and was named vice president of marketing in 1999. In 2003, he became vice president and general manager, grocery products, responsible for overseeing the company’s grocery products division. He was promoted to his current position in October 2005.
A graduate of the University of Wisconsin, Eau Claire, he holds a bachelor’s degree in business administration with a comprehensive marketing major. Vorpahl is a graduate of several executive education programs, including the Executive Education Program at Harvard Business School, the Minnesota Executive Program at the Carlson School of Management at University of Minnesota and the Minnesota Management Institute at the Carlson School of Management at University of Minnesota.
Vorpahl is involved in a number of food industry organizations, serving as chairman of the North American Olive Oil Association, and a member of the Industry Affairs Council of the Grocery Manufacturers Association/Food Products Association. He serves as president of Consumer Products Sales, a division of Hormel Foods Sales, LLC. He also holds leadership positions on two Hormel Foods joint venture boards, serving as president of Carapelli, USA LLC and president and CEO of Herdez Corporation.
In addition, Vorpahl is a charter member of the Marketing Advisory Council at the University of Wisconsin-Eau Claire. | 