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Education
Johns Hopkins University (B.A., 1980)
Hofstra University (J.D., 1983)
Bar Admissions
New York
U.S. District Courts for Southern and Eastern Districts of New York
Professional Affiliations
American Bar Association
International Trademark Association
Licensing Executives Society
Other Information
Co-editor, Worldwide Trademark Transfers (Clark Boardman)
Co-editor, Intellectual Property Assets in Mergers and Acquisitions (John Wiley M&A Series)
Co-editor, Intellectual Property in the Global Marketplace (Volumes I & II) (John Wiley & Sons, Inc.)
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Professional Profile
Lanning G. Bryer is a Partner in the New York Office of Ladas & Parry and is Director of the firm’s Mergers, Acquisitions and Licensing Group. Mr. Bryer is an active committee member of several intellectual property organizations, including the Trademark Licensing Committee of Licensing Executive Society (United States and Canada) and the Editorial Board of The Trademark Reporter. He recently served on the International Editorial Board of the International Trademark Association (formerly the U.S. Trademark Association) and currently serves as Original International Articles Editor of The Trademark Reporter and Chairman of The Trademark Licensing Committee of Licensing Executives Society. He is also a member of the Valuation of Intellectual Property Assets Committee of The American Bar Association.
Mr. Bryer has written and lectured extensively on foreign trademark practice and commercial transactions involving the acquisition, financing, and licensing of intellectual property. Mr. Bryer is co-author and co-editor of a treatise titled Worldwide Trademark Transfers, a two-volume treatise titled Intellectual Property in the Global Marketplace and a recently released book in John Wiley’s M&A Series, titled Intellectual Property Assets in Mergers and Acquisitions. Mr. Bryer and his practice group have counseled clients on numerous worldwide transactions associated with the sale, acquisition, licensing and collateralization of their intellectual property rights. Among such matters Mr. Bryer has represented:
Bridgestone Corporation in their acquisition of the FIRESTONE brand and simultaneous restructuring of Bridgestone/Firestone, Inc. in a deal valued 1.3 billion dollars.
Albermarle Corporation in its acquisition of the patent and trademark portfolios related to the catalyst business from AKZO Nobel N.V.
Merisant Company in its corporate restructuring and transfer and collateralization of trademark assets with an estimated tax benefit to Merisant Company of approximately 50 million dollars.
Phillips Petroleum Company in its acquisition of the Atlantic Richfield Company Alaskan patent portfolio.
F H Faulding & Co. in its acquisition of the famous SEA & SKI brands.
RJR Reynolds Tobacco Company in the sale of their foreign trademark rights to Japan Tobacco in a transaction valued at 8 billion dollars.
PPG Industries in its acquisition of the patents and trademarks related to the vehicle coatings business from Imperial Chemical Industries in a transaction valued at 684 million dollars.
Merck & Co. in their joint venture with Rhone-Poulenc creating a new entity focusing on animal health products and poultry genetics businesses and the transfer of all trademark rights supporting the businesses in a transaction valued at 500 million dollars.
Schering-Plough in its acquisition of the trademarks supporting the animal health units from Mallinkrodt, Inc. in a transaction valued at 405 million dollars.
Pfizer, Inc. in its acquisition of the patent portfolio related to the animal health business from SmithKline Beecham Corporation.
Orion Pictures Corporation in a transaction in which Orion's trademark rights served as collateral for financing and securing the loan. This convergence of intellectual property and commercial law took place during a period when businesses were only then beginning to realize the advantages of financing and securing capital through their intellectual property portfolios.
Revlon in its sale of the Max Factor Company and brand name to Procter & Gamble.
General Electric Company in their acquisition of the patent and trademark portfolios related to the plastics business from Borg-Warner valued over 2 billion dollars.
Thomas Consumer Electronics in their worldwide licensing of the RCA brands for consumer electronics.
PPG Industries, Inc. in their acquisition of the patent and trademark portfolios related to the coatings and finishing division of Ameron International Corporation in a deal valued at 115 million dollars. | 