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Lance Lovette is the co-founder of Optimost and chief architect of the most sophisticated and flexible solution in the industry. Prior to Optimost, Lovette was a Vice President at Indimi (Internet Direct Marketing Intelligence, Inc.), a company majority-owned by Sony. He was previously a co-founder of DailyRating, an online journal service that he single-handedly built (he later sold DailyRating to Indimi). Lovette is a renowned computer programmer, whose previous employers include Ziff-Davis and AuctionRover (acquired by Overture Services). While at Ziff Davis, Lovette authored the well-regarded WinBench software solution. Lovette is also the author of several books including Developing Professional Applications in Windows 98 and NT Using MFC (Prentice-Hall). Lovette graduated summa cum laude from North Carolina State University. | 