Kristy Campbell is responsible for Sypherlink’s marketing communications and sales support efforts including channel partner programs, direct marketing, advertising, public relations and event management. Prior to joining Sypherlink, Ms. Campbell served as marketing director for Title First Agency, one of the largest independent title companies in the nation and a pioneer in technology to support real estate transactions. While with Title First, she managed the direct marketing, advertising and media efforts across the company’s 52 offices, while supporting the launch of Insurance First, the company’s new property and casualty division. Before Title First, Ms. Campbell spent a great deal of her career working with three fast-growing software firms: Sterling Commerce, EC Outlook, and CMS Communications (now Evolving Systems). While with these companies, she helped to create and build their respective corporate and product brands, establish and grow media and analyst awareness, and drive sales through events, campaigns, and web marketing. Ms. Campbell also previously worked on the agency side of the business, serving as Account Manager at Columbus-based Ron Foth Advertising. While with Ron Foth, she managed the agency’s relationship with top client LCI International (now Qwest Communications), directing more than $15 million in consumer and business-to-business advertising. Ms. Campbell began her technology marketing career working for Logica CMG, a UK-based IT services firm. While with Logica, she managed corporate communications, event management, and web and partner marketing efforts within the America’s region of wireless software unit, Aldiscon. Ms. Campbell holds a Journalism degree from Ohio University’s E.W. Scripps School of Journalism and a MBA from Ashland University.