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Ms. Popovits has served as a director since July 2005 and brings more than 20 years of pharmaceutical and biopharmaceutical experience to Nuvelo with extensive expertise in marketing commercialization. She currently serves as president and chief operating officer of Genomic Health. Prior to joining Genomic Health Ms. Popovits served in various roles at Genentech Inc. most recently as senior vice president marketing and sales from February 2001 to February 2002 and as vice president sales from October 1994 to February 2001. While at Genentech she led the launch of its oncology business and was vital to the development of its cardiovascular endocrine and respiratory markets. She has extensive experience in building new markets and has consistently achieved market leadership through the development of innovative strategies focused on patient needs. Prior to joining Genentech in 1987 she served as division manager for American Critical Care a division of American Hospital Supply. She also brings extensive operational experience in the areas of managed care reimbursement and organization development. Ms. Popovits currently serves as a member of the board of directors for BayBio and holds a B.A. in business from Michigan State University.
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