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Kevin Root has worked in the automotive industry for twenty years and has been recognized by J.D. Power and Associates as one of the original automotive business pioneers. In February 2008 Root was appointed to Vice President of Product and Marketing at the Dealix Corporation, a division of Cobalt.
Root is in charge of Dealix Corporation's product strategy and directing the marketing efforts that support the company's communications with auto dealers. Dealix, celebrating its 10th anniversary in 2008, is the leading provider of consumer requests for quotes to the auto industry, serving over 5000 new and used car leaders.
Root previously served the VP of Products and Services in Cobalt's applications group, responsible for product management and strategy. Since joining Cobalt in 1999, Kevin Root has spearheaded several industry-leading research initiatives, including the 2005 Industry and Dealership eBusiness Performance Study and the recently completed 2007 Dealer eBusiness Performance Study: the New Buying Influences, conducted with Yahoo! and R.L. Polk & Co. Root has also led Cobalt's dealer training and consulting group which in 2005 trained over 4,100 dealerships in all aspects of e-business performance improvement.
Before Cobalt, Root worked at Microsoft as a product planner for CarPoint's Used Car Marketplace and led product strategy and launch of CarPoint's DealerPoint lead management tool, utilizing his industry knowledge to help show dealers the benefits of selling cars online.
Kevin is a frequent keynote speaker on automotive e-business and dealer performance improvement at industry and OEM conferences. He has been published in Automotive News, Wards Dealer Business, the J.D. Power Online Automotive Quarterly Review, USA Today, and CNN. | 