Kevin Lawless is the former Marketing Director, Europe, Middle East and Africa for Motorola, where he focused on helping define Motorola’s within EMEA, as well as aggressively positioning the company to capture brand leadership. His team handled product and service sales, brand management, advertising, promotional activities, agency management, and a global consumer insights research program. Kevin was also responsible for creating Motorola’s network operator business strategy, which refocused product design toward consumer demand. Before this, he held various sales management positions at Xerox, CTL Group plc and JP Morgan bank. Mr. Lawless earned his Masters degree in Marketing from Kingston University, England. |