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Kenneth A. Bronfin is one of the key forces behind the Hearst Corporation’s transformation from traditional media company to interactive media leader. Bronfin, president of Hearst Interactive Media, leads a team which initiates new businesses, makes strategic investments in Internet content and infrastructure companies, and works with Hearst’s other media divisions to adapt the company’s editorial and programming resources to new formats. He has overall responsibility for the day-to-day management of the group with emphasis on business development, strategic relationships, mergers and acquisitions, private equity investments, and technology. He sits on the boards of four of Hearst Interactive Media’s portfolio companies.
Bronfin’s education and career experience in technology made him a natural choice to lead The Hearst Corporation into the world of electronic media. He joined The Hearst Corporation in June 1996. Prior to joining Hearst, he was with the National Broadcasting Company (NBC), as a founder of the Interactive Media Group as well as general manager of NBC’s digital television group and vice president of NBC Cable and Business Development. Bronfin was also head of business development for NBC Technology and was director of NBC’s Broadcast Engineering Group, which was responsible for the research and development associated with NBC’s technical infrastructure. He joined NBC as part of its Management Associate program.
Bronfin holds a bachelor’s degree in electrical engineering from the University of Virginia and an MBA in management from the Wharton School of the University of Pennsylvania. He also holds patents in the field of television technology. | 