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Kelly Pennock is president and chief executive officer of Intelligent Results, a leader in predictive analytics software. Kelly co-founded Intelligent Results in May 2001 to fulfill a vision of the power of embedded analytics developed through years of research in national labs and his work with companies such as Amazon.com. Kelly is one of the leading thinkers in the use of predictive analytics to drive business processes. At Amazon.com, a world leader in electronic commerce with more than 40 million customers worldwide, Kelly served in multiple roles. He led several enterprise-wide analytics initiatives to address issues of fraud, customer attrition, cross-sell, and customer service. He was also an enterprise program manager, responsible for the rollout of two of the online retailer's early virtual stores for software and video games, and served as Chief Architect for Amazon’s B-to-B commercial efforts. Prior to Amazon.com, Kelly was co-founder and chief science officer at Cartia, Inc., a privately-held search and analytics company that developed software and services for multiple industries. While at Cartia, Kelly worked to commercialize customer analytics technology. Kelly also spent eight years at the Department of Energy's Pacific Northwest National Laboratory, where he led strategic IT technology and business development efforts in information analytics. He also worked closely with the intelligence communities as well as commercial clients in developing advanced analytics software deployed for international use. Kelly has authored multiple patents on analytics, information retrieval and visualization and won national awards for technology innovations, including the prestigious R&D 100 award. Kelly holds a bachelor’s degree in business and economics as well as a master’s degree in electrical engineering from New Mexico State University and attended Law School at the University of New Mexico. | 