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As president of Ryland Homes' Southeast region, Keith Bass oversees Ryland homebuilding operations in North Carolina, South Carolina, Georgia and Florida.
Mr. Bass has more than 24 years of experience in residential homebuilding and new community development. He joined Ryland in December 2003 as vice president of land resources for the Southeast region, overseeing land development, land budgeting systems and general strategic planning.
In 2004, Mr. Bass was promoted to president of Ryland's Orlando division, where he was responsible for overall planning and direction of the division, including land acquisition, sales, marketing, production, and customer relations. He was promoted to his current position in June 2007.
Prior to joining Ryland, he was a region president for Taylor Woodrow Homes, with bottom-line responsibility for homebuilding and development operations in Florida. He previously served as president and partner for Renaissance Homes, where he acquired, developed and sold properties in the Tampa market. He also spent several years with Ryan Homes as a regional land resource manager and a sales and marketing manager.
Mr. Bass is a Florida state-certified general contractor, a licensed real estate broker and served as a board member of the Homebuilders Association of Metro Orlando. A graduate of North Carolina Wesleyan College, he earned his bachelor's degree in business administration. | 