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As an associate consultant, Kathy Fitzgerald offers a wide range of experience in student recruitment, institutional marketing, and public relations. She is currently vice president for marketing and enrollment management at The Sage Colleges (NY).
At Sage Colleges, Ms. Fitzgerald has responsibility for the admission of undergraduate, graduate, and adult students, public relations for the colleges, and communications, including the Sage Web site. Her efforts helped Russell Sage (the women’s college) raise average SAT scores by 50 points and increase the percentage of students in the top quarter of their class by 25 percent. The co-ed Sage College of Albany has seen even more remarkable results during Ms. Fitzgerald’s tenure, increasing average SAT scores by 73 points and percentage of students in the top quartile by 55 percent. She has spearheaded an institutionwide branding effort, implemented a 'one-stop shopping' student service center, and increased Sage’s net tuition revenue.
Ms. Fitzgerald also offers private sector experience in marketing and communications. She served as national marketing director for Computer Education Services Corporation, a technical training business. She managed the national marketing strategy, including print, radio, television, and direct marketing efforts. Prior to that, she served as director of public relations for Smith and Jones, and marketing and advertising firm. Her career in higher education began as coordinator for news services at Rensselaer Polytechnic Institute (NY).
Education: Ms. Fitzgerald holds a bachelor’s degree in English from Siena College (NY). | 