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Ms. Hendershott helps her clients create and implement strategic marketing programs to grow revenues and increase market share. With more than 18 years experience, she has successfully completed assignments in a wide range of industries and has worked with clients that are growing, evolving, and distressed. Her areas of expertise include: Revenue growth strategies Sales and marketing effectiveness analysis Market position analysis Market trend studies Marketing plans Ms. Hendershott previously was founder and president of Rainmaker Marketing Corporation, which provided strategic and marketing guidance. Prior to that, she was marketing director and assistant vice president for Property Resources Corporation, and was a member of First Bank System’s team of real estate professionals that successfully turned around troubled loans. Education BA, Yankton College MBA, University of Minnesota Professional Designations / Organizations Turnaround Management Association Advisor for The Owner's Institute Recent Articles Create an Outside-In View for Profitable Revenue Growth Managers in the pursuit of increased productivity in recent years have focused heavily on cutting costs and streamlining processes inside their business operations. Nobody Really Wants To Buy What You Sell Where the 'back-slappin', glad-handin'' relationship network used to be enough to succeed in sales, a new era has dawned. You might have spent hundreds of hours perfecting your widget and hundreds of more hours perfecting the elevator pitch to sell that widget, but the simple truth is your customer really doesn’t want what you sell. Practice Areas Corporate Renewal Management Advisory
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