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Karen R. Haefling chief marketing officer for KeyCorp is responsible for enterprise wide marketing activities including brand management marketing strategy advertising promotions market research database marketing and sponsorships. KeyCorp's brands include KeyBank KeyBanc Capital Markets and Victory Capital Management.
Haefling joined Key in 1995 and served as marketing director for various geographic areas and business units before being named Chief Marketing Officer in 1998. She also serves on KeyCorp's 13 Member Management Committee and chairs Key's Executive Women's Network. From 1984 to 1995 Haefling worked at Bankers Trust Company in New York City where she served as vice president and manager of Marketing Services in the Global Investment Bank. There she managed an international staff of marketing communications research and information professionals in the U.S. Europe and Asia. Haefling began her career in banking at Central National Bank of Cleveland where she was the director of market planning and research.
Haefling earned an MBA from Kent State University in 1979 and Bachelors in Business Administration from Ohio University in 1976. She is active in the community serving on the boards of The Rock and Roll Hall of Fame and Museum and ideastream Cleveland's PBS and NPR stations. She also serves as an advisor to the Cleveland Foundation Northeast Ohio's Executive Marketing Forum and Case Western Reserve's Weatherhead School of Management. | 